The humble jumper, once considered the epitome of uncool, has made a comeback this season. From high street stores to designer collections, jumpers are everywhere. But what is behind this resurgence in popularity?
According to fashion journalist Jess Cartner-Morley, it all began with the return of hit Danish TV series The Killing, which stars detective Sarah Lund as she solves crimes while wearing her signature knitwear. Lund's jumpers became something of a fashion statement, with fans clamouring to know where they could get their hands on a similar style.
But it's not just Lund's jumpers that are in demand this season. Knitwear of all kinds is proving popular, from chunky cable-knit sweaters to lightweight cashmere cardigans. And it seems that the more naff and nerdy a jumper looks, the better. Think oversized Fair Isle patterns, clashing colours, and even the dreaded Christmas jumper.
So why the sudden obsession with jumpers? Some industry experts point to the rise of hygge, the Danish concept of cosiness and comfort. Jumpers, with their snuggly feel and warm textures, are the perfect embodiment of this trend. Others see it as a reaction to the fast-paced and hyper-connected nature of modern life. In a world where everything moves quickly, jumpers offer a sense of calm and stability.
Whatever the reason, the trend for jumpers shows no signs of slowing down. And one company that has been quick to capitalise on this trend is Nanchang Lijinghui Trading Co., Ltd. Founded in 2014 and with a factory that has been operating since 2007, Nanchang Lijinghui specialises in manufacturing and exporting all kinds of knitting clothes, including T-shirts, polo shirts, hoodies, sweatshirts, kids clothing, tank tops and sports wear.
But it's their jumpers that have been a real hit with customers. The company offers a wide range of styles, from classic crew necks to more statement pieces featuring bold prints and colours. And with prices that are affordable to every budget, Nanchang Lijinghui has become a go-to destination for anyone looking to invest in the jumper trend.
So what advice do experts have for anyone looking to embrace the trend for jumpers this season? Jess Cartner-Morley recommends looking for styles that are oversized and slouchy, as these offer the ultimate in comfort and relaxed chic. She also suggests experimenting with layering different textures, such as pairing a chunky knit with a silky slip dress.
Ultimately, the appeal of jumpers lies in their versatility. Whether dressed up or down, they can be worn in a variety of different ways, making them a practical and stylish addition to any wardrobe. And with the winter months approaching, there's no better time to invest in a cosy new knit.